Stories touch us, stories move us… Storytelling is one of the most effective marketing tactics. As Christopher Penn puts it, ‘No child will ever ask you to read them a press release at bedtime. They want you to tell them a story. So do your customers.’...
If you have a business and relying on newspapers and yellow pages to build your income, then it’s time to think to the future. Video is here now and the future of marketing. Costs of production have scaled back and a video can be done quickly...
You can’t go a day without hearing about Social Media. But hearing about it and using it are two distinct things. In an article from Hootsuite writer, Kristina Cisnero, she provides great insight into maximizing your Social Media presence. Alkaye Media help you keep your business...
Some folks seem to think that Instagram is just for the teens. That means you haven’t been keeping up with your hot off the press social media demographics. The young ones are using Snapchat and that makes Snapchat happy, and is a good thing to...