Feb 13 Video Marketing’s Superpowers Help Your Business Grow

Two seconds!

That’s all you get when the visitor first time land on your site.

That’s all time you have to grab customer’s attention and deepen his interest in finding out more about your business, products, and services.

That’s all! Not a second more.

So, how do you use it wisely?

Too much text content might scare your costumer and he’ll probably run away.

A picture doesn’t give enough information.

The answer is video marketing! Studies have shown that 60% of visitors will watch a video before reading a text on a webpage.

Videos are strong attention grabbers but that’s not all. You’ll get much more by featuring video on a website.

6 Superpowers of Video Marketing

Videos and marketing go hand in hand.

People need information and videos let you share all necessary facts and stats easily and clearly. They are engaging and entertaining but most importantly they can help you in accomplishing your business goals – better CTR, higher SEO ranking and more social shares.

Here are the 6 video superpowers your business will experience if you add video into your marketing efforts.

Increase engagement

Multimedia content increases engagement.

People enjoy watching videos. Videos are entertaining and informative at the same time. By producing a video you can say more in less time in comparison to text. Your audience will love you for it.

Videos also make everything much simpler and people love simplicity. Videos let you communicate key takeaways more clearly and concisely. But most importantly, with videos, you can make visitors almost experience a product which is the closest to buying in person.

Videos increase conversions

As HubSpot survey has shown 55% of people are consuming video content “thoroughly.”

Full consumption of any content accelerates conversion as visitors who have heard the whole story are much more likely to convert into leads and customers.

But that’s just beginning.

• Product videos on your landing page can increase conversion by 80%
• 74% of people who watched an explainer video about the product at the end bought that product.

The true power of video comes from the possibility to showcase the product almost like in personal sale.

The customer can see the product from different angles. You can demonstrate the product’s features, characteristics, and benefits your customer will experience once he purchases the product. This is important and helpful as internet buyers are skeptical and suspicious and this is the closest you can get them to the personal sales.

Video marketing has an excellent return on investment

Yes, it’s true.

You’ll get more with every penny you invest in video marketing than you’d get by investing in any other type of content marketing. It’s because video marketing is affordable.

Alkaye Media has produced video for 40 years and it’s been shown that the cost of a good is offset by the high return. Videos increase conversions from shopper to buyer. More conversions mean more sales and more sales lead to higher revenue. High revenue in comparison to reasonable costs makes this marketing technique cost-effective.

But that’s not all. Once created your video is ready for your own website as well as YouTube and other online video platforms. Your published video stays online – in Google and YouTube search results – for a very long time. As long as you want or need, as matter of fact.

This way you get your video content working for you 24/7 without the need to make any new investments which aren’t the case with the classical advertisements that get cut down once you stop paying the rent.

Video content ensures higher Google ranking and Social Shares

Videos help you rank higher in Search Engine Results Pages (SERP).

When Google’s bots and spiders crawl your site they are seeking for several specific indicators such as page quality, relevance and keyword instance. Videos add value to all of these metrics.

Videos reduce a Bounce Rate since they are highly engaging and are strong attention grabbers. But videos also tend to keep visitors hooked for a longer time on your site page.

Studies have shown that users spend in average 57 seconds on a text-only site while on the website with the video they spend six times more – or 6 minutes on average.

By featuring video on your website you are increasing Time on Page metric and reducing Bounce Rate which together makes a strong signal to Google that your content is value-rich.

On the other hand, entertaining and engaging video content is highly shareable on social channels such as Facebook, Instagram, Snapchat and LinkedIn. Social signals such as tweets or retweets, likes, and shares also help improve Search ranking.

Content that is shared and viewed on multiple platforms generate quality links back to your page. Quality backlinks by themselves help in increasing your videos social relevance and domains strength.

All of these signals and metrics together combined consequently result in much better positioning in SERPs.

Exposure

YouTube is the second largest search engine. Google owns YouTube and videos published on YouTube stand excellent chances to show up on the first page of Google search engine results page.

• The total number of people who use YouTube is 1.3 billion.
• Almost 5 billion of videos are watched every single day and
• 300 hours of content is added to YouTube every minute.

This means only one thing for every business – great exposure!

If your video has anything to do with “HOW” to do something. You stand an excellent chance of being found as well. The number one search term in YouTube is “HOW”. Thus, by publishing video on YouTube you are getting an opportunity to be found through this search engine while also your video content will be shown in Google as well.

Videos help in revealing your personality and building trust

People enjoy working with other human beings instead of faceless corporations.

Videos let you show your face.

By revealing personality through the video you’ll help your audience get to know you.

Videos also let you easily showcase experience and demonstrate authority.

This helps in building trust.

Your audience is much more like to believe in your competences and skills when you show them what they can expect of you and your business, products, and services.

Conclusion

Video Marketing is a powerful marketing tool. Videos can take your business to new heights. But videos aren’t optional anymore. They have become a vital part of every content strategy.

The times have changed. Quality content isn’t enough anymore. You need more. You have to deliver that content in an engaging and entertaining way. You have to give your audience what they want when they want and how they want.

More and more businesses are using videos to tell their stories, to engage their audience, to educate visitors and convert them into buyers. And you should too. You can make significant changes in your business and achieve new heights – you only need to give videos a shot. See some ways clients have asked Alkaye Media to create a following for them by using video.